AimX Legal
Privacy Policy
This Privacy Policy explains how Blackpoint Labs ("AimX", "we", "us", or "our") collects, uses, and protects information in connection with the AimX desktop application, this website, our customer-support email, and the AimX Discord community. AimX is designed to be local-first — your crosshair settings stay on your own PC.
1. Introduction
We are committed to protecting your privacy and handling your personal information transparently. This policy applies to the AimX Services and describes the limited categories of information we process, why we process them, the legal bases we rely on, and the rights available to you under the UK GDPR and the Data Protection Act 2018.
It does not apply to third-party services we link to or rely on, such as Steam and Discord, which operate under their own privacy policies.
2. Who we are
For the purposes of the UK GDPR and the Data Protection Act 2018, the controller of your personal information is:
- Blackpoint Labs
- Registered address: [Registered Address]
- Privacy contact: support@aimx-app.com
We have not appointed a statutory Data Protection Officer. If this changes, the contact details will be [Data Protection Officer — if appointed].
3. Summary
AimX is built to run locally. The desktop application does not send telemetry, analytics, crash reports, crosshair settings, saved presets, hotkeys, monitor selections, or input events to our servers. We do not operate user accounts, and we do not sell your personal information. The main times we receive information are when you contact support or interact with third-party services such as Steam, Discord, and our hosting provider.
4. Information we process
4.1 The AimX desktop application
AimX is designed to operate locally on your device. It does not transmit your crosshair settings, saved presets, hotkey settings, monitor selections, aim-down-sights ("ADS") input events, telemetry, analytics, or crash reports to AimX servers.
Application settings are stored in local files within the
application's user-data directory, normally %APPDATA%\AimX on Windows. This may include your
crosshair settings, saved crosshairs, hotkeys, ADS preferences and
delays, the selected display identifier, your startup preference,
and onboarding state. This data remains on your device under your
control.
4.2 ADS input handling
When the ADS hold-to-hide feature is enabled, AimX uses a global input hook to detect the key or mouse button you have configured. The hook is inactive when ADS hiding is disabled, except briefly while you are assigning an ADS input. Input events are used locally for this feature only and are not stored or transmitted by AimX.
4.3 Steam
AimX is distributed through Steam. The Steam build uses Steamworks to confirm that Steam is running, to relaunch through Steam where necessary, and to verify your ownership of the application. We do not operate Steam's account, payment, or transaction systems, and we do not receive your payment details. Steam processes information under Valve's own privacy policy.
4.4 Website
The Website is built as static files and does not require an AimX account, use marketing cookies, behavioural advertising, or first-party analytics. Our hosting and security providers (including Cloudflare, where the Website is deployed there) may process routine technical information needed to deliver and protect the Website, such as your IP address, browser user-agent, the URL requested, timestamps, and security signals. That processing is carried out by those providers as part of operating the Website.
The Support page embeds an official Discord server widget. Loading that page allows Discord to receive routine connection and browser information under Discord's own privacy practices. The widget is not used for AimX analytics or advertising.
4.5 Support email and Discord
If you contact us, we receive the information you choose to send — for example your email address, Discord account information, the content of your message, screenshots, system details, and troubleshooting context. Please do not send passwords, Steam credentials, payment card details, or unrelated personal files. Messages sent in our Discord server may also be visible to other participants depending on the channel and permissions used.
6. How and why we use information
We use the limited information described above to:
- provide, operate, secure, and maintain the Website;
- verify ownership and deliver the Software through Steam;
- respond to your support requests and communicate with you;
- diagnose and fix problems and improve the Services;
- detect, prevent, and address abuse, fraud, and security incidents; and
- comply with our legal obligations and enforce our terms.
7. Legal bases for processing
Where the UK GDPR and the Data Protection Act 2018 applies, we rely on the following legal bases:
- Performance of a contract — to deliver the Software, verify ownership through Steam, and provide the support you request.
- Legitimate interests — to operate and secure the Website, prevent abuse, and improve the Services, balanced against your rights and freedoms.
- Legal obligation — to comply with applicable laws and respond to lawful requests.
- Consent — where we specifically ask for it; you may withdraw consent at any time without affecting prior processing.
9. International transfers
Some of the third-party providers we rely on may process information outside the United Kingdom or the European Economic Area. Where information is transferred internationally, we rely on those providers maintaining appropriate safeguards recognised under the UK GDPR and the Data Protection Act 2018 — such as an adequacy decision or standard contractual clauses (including the UK International Data Transfer Agreement or Addendum). Further details can be obtained by contacting us.
10. Data retention
We keep support correspondence only for as long as is reasonably necessary to resolve your request, maintain support records, prevent abuse, and meet our legal obligations. Routine technical logs created by our hosting and security providers are retained for the period set by those providers. Local application data on your device persists until you change, reset, or delete it.
You may ask us to delete support correspondence by contacting support@aimx-app.com. We may retain certain information where necessary for security, dispute resolution, or legal compliance.
11. Security
We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. You are responsible for keeping your own devices, Steam account, and Discord account secure.
12. Children's privacy
The Services are not directed at children under 13, and we do not knowingly collect personal information from children under that age. If you believe a child has provided us with personal information, please contact us so we can delete it. Use by under-18s should involve a parent or guardian as described in our Terms of Service.
13. Your rights
Subject to applicable law, you have the right to:
- access the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request erasure of your information;
- restrict or object to certain processing;
- request portability of information you provided to us;
- withdraw consent where we rely on it; and
- lodge a complaint with a supervisory authority.
You can exercise these rights by emailing support@aimx-app.com. We may need to verify your identity before responding, and we will respond within the time required by applicable law. You also retain control of the local AimX data on your PC: you can change or reset settings within the application, and remove local data by uninstalling AimX and deleting any remaining user-data folder, subject to Windows and Steam behaviour.
14. Complaints
We hope to resolve any concern you have about how we handle your information, so please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO). You can find out how at https://ico.org.uk/make-a-complaint/ .
15. Changes to this policy
We may update this Privacy Policy when AimX features, our support practices, our hosting arrangements, or legal requirements change. The "Last updated" date at the top of this page reflects the most recent revision. Where changes are material, we will take reasonable steps to bring them to your attention.
16. Contact us
If you have any questions about this Privacy Policy or how we handle your information, please contact us:
- Blackpoint Labs
- Registered address: [Registered Address]
- Email: support@aimx-app.com
See also our Terms of Service.